WebFX uses the acronym “R-O-C-K-E-T” to describe its six-step, tech-enabled approach to creating a custom SEO roadmap for your website. “R” SEO Anomaly stands for research, “O” for optimization, “C” for content, “K” for keywords, “E” for earned media and links and “T” for testing. It is the foundation of your content and digital marketing strategy. There are plenty of available tools to help discover the interests, wants and needs of people in your target audience.
A while ago I noticed that lots of SEO blogs were talking about voice search. Zombie pages are pages on your site that don’t bring in any traffic. …then “pogosticks” back to the search results to find something that actually helps them.
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Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration.
How to do SEO: Technical optimizations
Search engines use automated “crawlers” to find and visit webpages by following links across the web. As they crawl, they gather information about each page’s content and structure. There’s a ton of information out there, and search engine algorithms are constantly changing. This comprehensive guide aims to equip beginners seeking foundational SEO knowledge and experienced marketers looking to enhance their strategies.
- Including videos, images, or documents in your posts attracts attention and boosts engagement.
- When I clearly see which pages are losing traffic, I know exactly where to focus my efforts.
- Avoid keyword stuffing, as search engines no longer consider keyword density as a ranking factor.
- This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool.
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The traffic from all the long-tail variations will very likely be higher than your main keyword, making more extensive content a win-win. Another advantage of long-form content is that you will likely not only rank for your target keywords, but also for many other long-tail keyword variations. Search Engine Optimization (SEO) has changed drastically over the past decade. Implementing keyword SEO will help your site rank above your competitors.
Use this analysis to inform your future content creation and optimization efforts. Before developing new content, assess your existing content assets. Conduct a content audit to evaluate your content’s performance, relevance, and quality. Good, helpful, engaging content is vital for getting other sites to link to yours naturally. This analysis will inform your on-page optimization strategies and ensure your website meets industry standards.