The first core tenant of smart on-page SEO is that you need to thoughtfully use the keywords (search terms) that your readers would use when searching for your content. This helps new readers know that they’re in the right place and it also helps search engines to rank your content for those search terms. For example, high-quality content leads to more backlinks which boost your credibility. Improving your page speed can also lower your bounce rate which shows to Google that people are trusting your site.
- To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning.
- Make it easy for them to come into the site and know exactly what you’re about.
- So after some time, I decided to figure out what the search intent for “Conversion Rate Optimization” actually was.
The Competitors section gives an overview of the website’s primary search competitors’ performance. Once you have created your account, you need to add your website as property before you can monitor your keyword performance. Getting featured on Google Play means appearing organically in the marketplace’s various automatically generated or curated content sections.
These are large page extracts designed to provide an immediate response to the user’s query. After all, Google wants to serve results that satisfy its users’ queries. Learn how to rank higher on Google and get more organic (unpaid) traffic to your website. Take a free trial to try out the dedicated AI platform for your business’s online optimization. The world of SEO is always changing, and you need AI assistance to speed up all sorts of optimization to rank higher on Google.
Why Backlinks Matter
The title tag is your biggest opportunity to catch the eyes of a user and encourage them to click into the page. Images should also be a consideration, as providing more engaging imagery can make all the difference for users. Many of us get so fixated on optimizing content for Google that we forget what the end game is – to reach a highly targeted set of humans.
The RANK function can’t return the rank of values in visible rows only. However, in Google Sheets, you can follow the approach below to exclude hidden rows when returning the rank of values in a dataset. Just pop this formula in the first cell of your rank column, and it will automatically fill down. This approach not only saves time but also reduces the risk of errors that can occur when manually dragging formulas across cells. The RANK function handles ties by assigning the same rank to both values.
Quick Selection Action Guide
Creating high-quality, engaging content is crucial for ranking higher on Google’s search results page. It helps improve the visibility and credibility of your site, ultimately driving more traffic and potential customers to your business. Website loading speed is crucial for both user experience and one way for how to rank higher on Google. It directly impacts the performance of your business page on Google. Optimizing your website’s loading speed can greatly improve its visibility and increase organic traffic. By optimizing your keyword usage and ensuring that your page is properly indexed by Google, you can boost your site’s visibility and attract more visitors.
Remember, you want to SEO Anomaly be the last click so users don’t have to go back to Google. When users get the answer from you (even when it’s a link) you become more of an authority. By far, the biggest mistake is trying to rank for a single keyword at a time.
As you can quickly see, this is a MUCH better keyword to target. As you can see, the Page Authority of the ranking sites is much lower and there are much less links pointing to these top 10 sites in Google. Yes, you want to mention your keyword in your post, but don’t go overboard! Mentioning your keyword once or twice in your article is sufficient! If you start mentioning your targeted keyword in every paragraph, this is called “keyword stuffing” and Google could actually make you rank lower because of it. So, don’t shoot yourself in the foot by overusing your keyword – a couple of times is just fine.
But every once in a while – usually every 3-6 months, Google also releases a bigger update. These are known as “Broad Core Algorithm Updates” and normally affect millions of websites at a time. To simplify things we can say that these major updates happen when Google “becomes considerably smarter” and is therefore able to show better search results. Most of the time, they are minor updates but sometimes Google releases a bigger update to the algorithm. Google does many things to support webmasters and guide them in ranking higher.
And while Google is constantly tweaking their search engine algorithm, here are some fundamental strategies to get you started on improving your organic search engine rankings. Creating high-quality content can go a long way to boosting Shopify SEO. Technical SEO ensures that your blog posts are easily discoverable and indexable by search engines, laying the foundation for higher rankings and increased organic traffic. In 2025, Google’s search algorithms are smarter than ever, making it increasingly challenging for websites to rank on the first page.