This is why Google ranks mobile-optimized sites higher than those that aren’t mobile-friendly. As of 2023, Google is on track to be a fully mobile-first platform by the end of the year, and it’s already stated that the majority of websites are now indexed on a mobile-first basis. Sure, you can research competitors’ sites manually, but that takes a lot of time. Tools like Semrush will show you all the keywords your competitors’ sites rank for as well as those ranking in top SERPs and allow you to compare your domain against theirs. Too many website owners forego keyword research, which leads to the failure of their sites to rank on Google.
Why You Need To Have Multiple Campaign Types in Google Ads
- If you want to rank, you’ve got to roll up your sleeves and tell people about it.
- Google may also display ads and extra elements known as SERP (search engine results page) features.
- This will open up a preview of your form where you can test out your ranking question.
- Optimizing your ratings, conversion rate, engagement, and performance contributes to Search and Explore traffic.
- But if you can use a descriptive title that describes your post and targets a keyword, then its a great move.
- This will give you a good idea of related keywords and phrases people search — and you can use the results to start building your list of target keywords.
First, make sure that your keyword is toward the beginning of your title tag. So if you want to rank higher in Google in 2025 and beyond, you’ll love this new guide. This kind of result instantly improves any company’s CTR among their peers and brings a bunch of fresh clicks. Google Maps Ads is not an organic way of promotion, however, you can still use it as a means of traffic acquisition. Keep in mind that the Google Maps API is not free for heavy usage. Still, adding Google Maps on your About and Contact pages (or whatever couple of pages you need) is absolutely viable.
As I’ve mentioned BHS Links above, reviews do impact your Google Maps SEO and your rankings in the local pack. First and foremost, you can encourage your clients to leave reviews. You can launch a campaign on social media, offer a discount, or just email them to ask their opinion on your business and ask them to rate you. User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms.
If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon.
Why Local Search Matters
However, for ongoing SEO campaigns, it has proven to be consistent and accurate in my experience. Many use Moz for keyword research, so the rank tracking feature fits naturally into that workflow. It isn’t the most affordable option, but it’s trusted by many professionals. Over the years, I’ve narrowed down a set of tools that check my boxes for speed, simplicity, and (in many cases) no login. I remember the first time I tried to find a reliable website rank tracker.
Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings. This can happen over time, as other websites see value in your blog posts and link to them. You can also approach other websites within your niche and ask them to link to your blog posts, specifically the ones relevant to their visitors. Putting keywords aside for a minute, there’s other ways you can improve your website’s position in search results. One of the metrics Google works with is how many other websites link to your site.
Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into matching intent and covering the topic in full. Almost overnight, the page shot to #1—and it’s been there ever since.