Create a list of these new keywords (especially long-tail terms with high organic search volume). Remember, this checklist is a general guideline, and it’s important to customize it based on your specific needs and goals. If you’d like a more detailed explanation of our planning SEO Anomaly process, our SEO team would be happy to develop an SEO plan for your business. Data-driven decision-making is a key to continuous optimization. Reviewing insights gathered from monitoring and reporting tools can identify areas for improvement, so you can make data-driven optimizations.
Optimize Photographs
This reveals the domain’s Authority Score, anchor text, target URL, date the backlink was first seen, and more. Websites that link to your competitors might also link to you, especially if your content is better. The CSV export contains a “Keyword Difficulty” column (which indicates how hard it is to rank highly for a given term) and a “Volume” column. These columns allow you to sort for higher-volume keywords that are also easier to rank for. Not all your direct business competitors are your SEO competitors.
Provide a Flawless Page Experience with CWV
While planning your SEO content strategy, reviewing your existing blog posts should be among your main priorities. The analysis allows you to discover the pages that don’t perform well and find efficient ways to improve them. After a few months, track how your blog posts are ranking and which keywords they’re ranking for. This can help you adjust subheadings and copy to leverage new search intent that your audience may be interested in. Let’s say a swimming pool business is trying to rank for “fiberglass pools,” which receives 110,000 monthly searches. For example, they could opt to use the “fiberglass pool prices” or “fiberglass pool cost” to achieve additional rankings for the overall keyword of fiberglass pools.
This table will show you details like the source of the backlink, the anchor text used, the type of link (follow or nofollow), and the authority score of the linking domain. Many content management systems or website builders, like WordPress, offer themes that automatically adjust to different screen sizes. To further improve indexation, create and submit an XML sitemap. Use a tool like XML Sitemaps Generator to create an XML sitemap for your website.
Both are responsible for delivering the main SEO objectives – relevant traffic and domain authority. With all of these factors taken into account, SEO primarily drives two things — rankings and visibility. AI Mode is a conversational, chatbot-like search experience powered by Gemini.
- Your website’s URLs should be clear, descriptive, and user-friendly.
- Enter a broad topic as your “seed” keyword and go to the Matching terms report.
- Google Analytics is another powerful tool that provides detailed insights into your website’s organic traffic.
Google’s AI Overviews and the myriad AI tools on the market all rely on understanding brands and what people think of them to produce their answers. But it’s still a mention of our brand as a reputable source in a high-authority and high-traffic publication. You want to become part of the discussion around key topics in your niche all over the internet.
The alt-text is a tag that you give to your images so that Google’s search engine crawlers can “read” what the image is about. In it, you should include a brief description of the image and a keyword. Dwell time is when a visitor looks at a page after clicking on a SERPs link and before returning to search engines. Luckily, we’re here with 17 actionable SEO techniques that help you improve your organic presence in search engines — covering basic and advanced SEO tips. You may find some of the link building strategies easier or more effective than others.